Consumer
A challenging trading backdrop, disrupted supply chains and the emergence of new technologies are transforming consumer behaviour. Now, more than ever, businesses must anticipate customer decision-making and the factors influencing it. At Mazars, we work collaboratively with you to understand your reality: your trading environment, your markets, your operations and your goals. With our experience in the consumer sector, we help companies interpret change in the market and find solutions that enable them to thrive.
The shifting geopolitical landscape is influencing supply chain behaviours, while the macroeconomic picture is affecting how consumers think about spending. These thematic drivers are intrinsically linked to corporate performance. At Mazars, our approach is focused on helping clients to better understand future opportunities and any lurking threats. We aim to build client confidence through a consultative and collaborative approach that allows companies to anticipate behavioural changes and maximise revenue potential in the consumer goods and services sector.
To anticipate future trends and remain relevant, consumer-facing businesses need to interpret increasingly complex data sets, meet growing regulatory demands, manage global sourcing sustainably all while providing new customer experiences. We believe this delicate juggling act can only be achieved by ensuring all parts of the consumer business are working in harmony. That is why our consumer sector specialists work closely with our clients to understand their most pressing needs, while always keeping an eye on the longer-term view.
The luxury sector has always prided itself on offering consumers a chance to own pieces that are timeless and whose value and appeal will endure. But that doesn’t mean the way it produces and sells them should stay constant too. The luxury sector is at a crossroads and brands that carry on doing what they have always done risk falling behind. Our report, 'Conscious, collaborative, connected' explains...
16/02/2021 Luxury brands need to invest in sustainability and implement more circular practices if they want to appeal to the customers driving their growth. Fashion houses that carry on doing what they have always done risk falling behind - according to our recent report on the future of the luxury business model. So, how do luxury brands adjust to the demands of new customers who put a premium on...
Against a background of economic uncertainty, the hospitality industry is preparing to re-invent itself with recent technological investments and stringent health and safety
22/12/2020 A sector formerly known for exclusivity and timeless appeal is opening its doors to a new wave of technology. As luxury gets smarter, what can customers expect from brands that define the market? Isabelle Massa, Partner, Mazars, explains.
12/06/2020 China is the world’s second largest luxury market, accounting for one third of global luxury consumption (and rising). To better understand customer tastes and trends there, Mazars has released a report and survey, Chinese luxury brand consumers that reveals what drives customers of different generations, genders and locations
15/05/2020 Retailers around the world have found themselves bearing the commercial brunt of Covid-19 as shops closed and shoppers stayed home. Consumer-focused retailers and high-street mainstays have been forced into administration, clothing and electronic stores have been shut for months in some parts of the world, and while supermarkets have seen food sales increase, sales of non-food items have...
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